The first impression your customers will have of your business is your storefront....wall signs let them know your location as well as giving an impression of what you are selling or providing. Whether illuminated, wooden, aluminum or simply lettering on the display windows, your first impression is your storefront. Some people like to put digital images of their products on their wall sign to let the customers know what they have to offer...others just their name and phone number. You can be as simplistic or as complicated as you like keeping in mind the time factor that drivers have to try to take in the information you are displaying. While the pylon gets them to the parking lot, the wall sign gets them to your door!